I am the executive producer of Your Good Friend, which was written and directed by my good friend Matthew Jacobs (The Emperor’s New Groove, Doctor Who, Paperhouse). It is a wonderful movie, full of heart, humor, charm, and pathos. It provocatively explores the role of friendship in our lives, as well as the nature of grief, love, sex and religion, philosophy, and the vagaries of life itself. It also has, for my money, the most stirring portrayal of a common religious prayer that I’ve ever seen in ANY film. Yet — this movie is also as sexy as C-SPAN. (Matthew’s words!)
So does that mean it’s not any good? Of course not. It’s just hard to sell. Which is why this film was made for peanuts. Digital tools enabled its creation, and they will also enable its distribution, for the marketing expenses alone for a film like this would render traditional distribution unfeasible. Yet the film has such heart and tenderness that it deserves to be seen.
So what we’re doing is a unique distribution plan. We are, in essence, pirating our own movie to release two different forms of content. The feature will be available for purchase through VOD platforms, and a companion web series will be available for free online. This web series, also called Your Good Friend, will be its own kind of viewing experience, even though it was made from the same material. The idea is to have the attention of one draw attention to the other, in order to help an audience find it and more readily support it as they wish.
Will it work? Who knows! It’s a great experiment in any case, and we’re eager to see what comes from it. It’s all about trying to find a path for small personal movies through this forest of mass-market content.